Comparing the recreational activity spending amounts by mode, drivers and carpoolers spent more per visit than all other modes, at an average of $88 each. Considering that they came into downtown San Francisco an average of four days per month for recreational purposes and comprised 17% of all respondents, the monthly total for each driver averaged to $259. Transit riders, spent an average of $40 per visit, but traveled to downtown at almost double the frequency, an average of seven days a month. Therefore, over the course of the month, transit riders spent an average of $274. With transit riders comprising the majority of respondents, 60%, the results show that they generate substantial business in downtown. Walkers outspent both transit riders and drivers, spending $291 per month and came to downtown eight days a month.
says streetsblog:
In a complementary study conducted by the TA, 72 percent of business owners surveyed in commercial districts said they thought their customers drove alone to shop, while another 15 percent assume customers drove some of the time. Further TA data show that while commercial districts in high car ownership neighborhoods like West Portal see up to 41 percent driving shoppers, nothing comes close to the near 90 percent perception among business owners.
a couple of years ago when i worked at the bridge theatre out in the richmond, the geary merchants association was locked in a tooth and nail battle against bus rapid transit on that street, based on these same false assumptions - poor people ride the bus, shoppers need parking. and even out there, in not the transit-friendliest part of town, a huge proportion of our patrons came on the bus.
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